10.47 CMOs —
marketing executives
— are typically responsible for which of these activities?
50
modeling estimates from data of consumers or businesses
10%
5
branding products and services for consumers or businesses
48%
24
creating an organizational environment and culture to operate and influence stakeholders
6%
3
interpreting and communicating model estimates and data of customer behaviors to identify gaps and sell products or services
36%
18
none of the above
0%
0
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