13.04 In your experience, which of these communication approaches have you found to be most persuasive in changing your audiences mind?
Starting the communication by establishing common ground with your audience, then introducing evidence from their perspective.
44%
16
Providing evidence contrary to the audience's belief in the state of information
28%
10
identifying common motives, and use those to implant new beliefs.
19%
7
Providing evidence in agreement with the audience's belief in the state of information
8%
3
I've found the above approaches less effective than other methods I've taken.
0%
0
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